Our Story
At Story & Strategy Co., we believe that great support starts with people who get it and care enough to do it right.
We match you with the right assistant, build the right systems, and keep it all running so you can focus on what matters most.
The Story & Strategy Way
Personalized Support
One amazing assistant, matched to you and trained to think ahead like a second brain. Behind the scenes, we handle the strategy and structure that keeps everything running smoothly.
Structured to Scale
We keep things simple, documented, and proactive — so you’ll never need to chase updates or remember what you asked us last Tuesday.
Time Saving
We’re here to save you time, not monopolize it. Our async-first approach, clear check-ins, and realistic timelines mean better results with less chaos.
Proudly Canadian
We’re based in Canada and hire Canadian-based talent who align with your pace, values, and needs. We love working with local women and creating solid, flexible work that fits real life.
Meet the Founder
Hey, I’m Rachel. Former EA turned freelance VA helping business owners delegate the things holding them back from what they actually started their business to do.
The fix isn’t just hiring help; it’s building a repeatable system and a team that can keep priorities moving.
That’s the foundation of Story & Strategy Co. We give founders a high-trust assistant matched to their pace, plus the systems and oversight to keep things running.
Because you don’t just want to run your business; you want to run it without being pulled back into the weeds
The Last Time You'll Have to Explain Yourself
High-trust assistants, scalable systems, and oversight that keep your business moving without you in the middle.