Hey, I’m Rachel.
I spent the first several years of my career as an Executive Assistant before moving into marketing project management and eventually offering fractional support on my own.
Somewhere along the way, what started as EA work turned into something else entirely. SOPs. Workflow design. Delegation systems. Helping founders build the operational layer that got things out of their head and into a repeatable, scalable system.
Because most of them didn’t just need more support. They needed structure first…the kind that meant they could finally take a day off again.
Where it went from there
I brought on a small team, refined the offer, and built Story & Strategy around one specific problem: founder-led service businesses that have outgrown how they’re currently running but don’t have the operational structure to support what comes next.
We come in, learn how the business actually operates, and build the foundation — documented processes, delegation systems, the automations and tools that keep things moving without the founder in the middle of everything. Then we stay embedded to make sure it holds.
Because there’s a difference between people helping your business and a partner who’s actually in it with you.
The team approach
Story & Strategy is made up of a small team with high standards who genuinely love the kind of work most people find overwhelming.
We keep it intentionally lean. One person who genuinely knows your business beats a rotating cast of people who sort of do. When you work with us, you’ll always have a consistent point of contact — with backup behind the scenes so nothing depends on a single person to keep moving.
A few beliefs that guide our work.
You built this by being everything. You scale it by not having to be.
We help you design a business that runs on process, not on your presence.